With FINKL, Lee Hyori would become the girl’s group’s leader dues mainly to her being the oldest person in the teenage group. She was discovered while taking sticker pictures with her friends and was actually the last of the girl group members to join. They were launched in Jan 1998 and they officially debuted on May 22 1998 with their first single “Blue Rain”. Their initial attempts were received quite well considering they new reputation, but it wasn’t until their second album release which launched them into the media spotlight.
“To My Boyfriend” proved that FINKL and Hyori’s popularity was due and following that, they received a number of number 1 hits.
Lee Hyori swept the Daesangs, the most prestigious of Korean music awards, of 2003, winning more than 7 'artist of the year' awards. Her first solo album, Stylish E, sold more than 170,000 copies in Korea alone. She also appeared as the lead female actress in the SBS drama Three Leaf Clover co-starring opposite Ryu Jin, Kim Jung Hwa, Kim Kang Woo & Lee Hoon. Hyori's popularity, in her various activities, eventually came to be dubbed as "Hyori Syndrome" in South Korea, and the Korean Media nicknamed 2003 "The Year of Hyori" as she was rarely out of the news all year.
Hyori is a very well-known model and spokesperson as well, for Samsung (and their "Anycall" range of phones), FR Jeans, GGPX New York, Biotherm Korea, G-Market, Dove (company), Delmonte and Samsachun. Her magazine resumé includes AnAn, Ceci, Ecole, InStyle, Khaki Girl, Luxury Wedding, Seventeen, Stylish Fashion Message, Travel & Leisure, Women We Love and most recently (September 2005) Harper's Bazaar, Cosmo and (October 2005) Ceci. Hyori also regularly appears in television adverts for Samsung and G-Market. In October 2005 the long-awaited follow-up to the very successful Samsung "Anycall" cf (long advert) was released, dubbed "Anycall 2", to wide acclaim and accompanied the launch of a flagship Samsung Anycall Centre in Seoul, opened by Hyori. In November 2005, Hyori was once again chosen to be the face of GGPX New York's winter range of clothing, fronting the GGPX Winter Collection with a very high profile advertising campaign in her native Korea.
Hyori is currently working on her second album, which will be released in December, 2005 (title still unknown) and a digital album with Fin. K.L. which was released online mid-October 2005. On August 8, 2005 Lee Hyori co-hosted the annual Korean Music Festival for the second year running, to wide acclaim once again.
While the debut solo album of her teammate Oak Joo-hyun has been so well received, it is high time Lee Hyo-lee (hyori), who is the leader of the Korean female quartet Fin.K.L. (Fine Killing Liberty), bombarded the Korean music industry with her premier work "Lee Hyori Vol.1"!
August in 2003 seems to a year full of new surprises for Lee Hyori (a.k.a Chori). It is the month not only for her solo album to be released but also for Lee Hyori's debut movie "Sam Soo Sang's Love Story" to begin shooting in which she plays YooNi, an innocent and beautiful art student. As the first project to be presented between her two debuts, this very first album abounds in musical genres of different sorts including hip-hop, funky, dance, ballad, trendy R & B, trance and many more. Together with her own contribution, Hyo-lee this time is joined by Ahn Jung-hoon, the former Position member, as the producer, Cho Kyu-man, Kim Do-hyun, Yun Il-sang, Lee Hyun-do and a lot more top elite in the local industry.
This lady representing the color of red in Fin.K.L. is not going to spare her red hot heat in the summer of 2003 and all that begins with her title track "10 Minutes", a mid-tempo hip-hop tune with overwhelming background music and groovy rhythm that keeps your body moving along.
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